BEATS X NBA2K : TURN UP THE GAME
For years, NBA 2K has made basketball fans live the life of an NBA superstar. And in today’s game, music is used by athletes to their advantage. Knowing this, Beats partnered with NBA 2K to give players a taste of what music can do to their game, just like in real life.
We turned up the game by letting the power of music impact the way you play. Starting in NBA 2K20, every player gets to use their in-game Beats headphones to get in the zone, find their rhythm, and even block out the noise. Play all out and you might just be the next face of the brand — in the game at least.
We also worked with the 2K team to elevate some in-game experiences, like having your own Beats billboard and redesigning the Beats by Night event.
