CONVERSE : COURT BORN. STREET BOUND.

To launch the new Converse x NBA collection in China, we created a series of chuck-a-ble content with Chinese hip-hop sensation Tizzy T, host Black Chen, stylist Cherry Gun, and the Doctor himself, Julius Erving.

Each film told the story of Chucks being ‘born from the courts, raised in the streets’ to resonate more with Chinese street culture.