FOUNDATION TO COMBAT ANTISEMITISM : BLUE SQUARE CAMPAIGN

In the US, Jewish people account for 2.4% of the population but are the victims of 55% of religious-based hate crimes

Wunderman Thompson and The Foundation to Combat Antisemitism, an organization founded by Robert Kraft, owner of the New England Patriots, have collaborated to address rising hate against Jews in the US. Wunderman Thompson believes it’s imperative to add our voice to the conversation on antisemitism and #StandUpToJewishHate and our first work aired during the Patriots vs. Jets NFL football game on October 30, 2022. The campaign has been featured in top media outlets including The Wall Street Journal, The Washington Post and NBC, among others.