JORDAN : COURT ZERO
In China, street courts are usually numbered from 10 to 1 with the latter being the toughest court to play in -- until now.To hype up Russell Westbrook's athlete tour in China, we collaborated with Jordan Brand to create Court Zero — a secret battleground to be opened on his arrival to challenge the nation's best.
To kick it off, we created a film to announce the court.
To get in, users must go to the Court Zero Challenge Mobile Site to search for the nearest courts around their area through GPS location. Each court they go to would unlock a challenge that ballers must play in order to qualify.
Each court unlock also provides filters that players can use to show off.
Weekly draft picks were done with 9 fans winning tickets to get in Court Zero and meet Russ himself.
