JORDAN BRAND PRESENTS : EVERY 2ND COUNTS

胜由我定 – Commit To Win. Only you can decide the result of the game. But what if you’re up against failure — man’s toughest opponent — how do you beat it?

We created a short film about commitment and failure. The story of a Chinese baller who wakes up to the same game and loses over and over again. Does he give up? Or does he get up and try again?

The film generated 2.8M views in the first 3 hours on Weibo, and 35M total views across Jordan’s social channels.