SAMSUNG PRESENTS “ROAD TO RAMLEE”
To launch the Galaxy Note 4 in Malaysia, we created a 4-part interactive online series about a band who does covers of Malaysian cultural icon P. Ramlee's songs, in search of their own true voice.We created a teaser film…
Then a 4-part mini series that was released in a span of 4 weeks. Each episode also included a social component — from tweeting your favorite P. Ramlee lyrics to joining the film through an online audition — to keep the audience engaged…
To cap it off, we released a secret music video that could be unlocked by finding the 4 codes hidden in every episode.
In case you want to see everything else we did for this campaign, here’s a case video!
Or if you’re into case study boards, we got one for that too!
