SELECT BETTER DIGITAL

Select is all about Better.
Better products, better experiences, better ways of explaining cannabis... you get the picture.

In a time where the cannabis narrative is beginning to evolve, our task was to better explain the benefits of Select through their website and social channels, and we just kept making it better from there.

We made the website better by making the tone as simple and easily understandable as possible.

For their products, we used the different feelings that Select can give — zzzz, chill, fresh, lively, and focus — instead of using your typical scientific cannabis terms.

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We also did the same thing for their social channels.

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Lastly, we went around LA for 2 full days to do a lifestyle shoot where we showed everyday people enjoying Select based on the different feelings.